Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication)

Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication)

Patrick Legohérel / Jun 19, 2019

Revenue Management Optimisation des ventes dans les Services Marketing Communication Le Yield management ou Revenue Management est un systme de gestion des capacits disponibles Chambres d htel siges dans le transport arien ayant pour objectif de maximiser le revenu global des entrepr

  • Title: Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication)
  • Author: Patrick Legohérel
  • ISBN:
  • Page: 368
  • Format: nombredepagesdelditionimprime
  • Le Yield management ou Revenue Management est un systme de gestion des capacits disponibles Chambres d htel, siges dans le transport arien ayant pour objectif de maximiser le revenu global des entreprises de service Il repose sur l intangibilit des prestaions de service qui doivent toutes tre vendues avant le jour de la ralisation de la prestation Les techniques du Yield Revenue management relvent d marketing mais aussi d autres champsde comptences problmatiques commerciales, mthodes d optimisation, problmatiques financires, gestion de quipes, communication interne et externe Ce systme de gestion est aujourd hui adaopt dans de nombreux secteurs d activit transport, sant, tourisme,tlcommunication, rgie publiciaire, htellerie ce livre met en exergue la ralit du developpement du Revenue Management au sein de nombreuses entreprises il s agit d un tat d esprit, la systmatisation d une approche commerciale nouvelle , bien plus qu une simple technique de plus, le yield management n st plus nrserv seulement aux grandes structurs , il s ouvre aux PME, franchiss

    Revenue management Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro market levels and optimize product availability and price to maximize revenue growth The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. Revenue Management Software YieldStar Revenue Management What is precision worth to you Only RealPage has the deep data science, the expertise of combined YieldStar and LRO teams, and the data to drive precision results. Revenue Management Hard Core Tactics for What Business Leaders Say About Revenue Management Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in This is not a one time benefit We expect Revenue Management to generate at least million annually for the foreseeable future Robert Crandall, Chairman and CEO, Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time limited resource such as airline seats or hotel room reservations or advertising inventory As a specific, inventory focused branch of revenue management, yield management involves strategic control of inventory to Hotel Revenue Management Certificate eCornell Revenue management is key to any business that has relatively fixed capacity, perishable inventory, and time variable demand This course introduces you to the basics of revenue management in the hotel industry how to apply pricing and length of stay tools and how to measure your revenue management performance. Web based Reporting System for Revenue Administration Please enter the Captcha Code as shown in the image Contact Us Revenue Administration, Disaster Management and Mitigation, Ezhilagam Building, Chepauk Chennai Phone , email com ra at tn dot nic dot in Revenue Management Solutions Tampa FL Price Optimization Serving some of the world s most successful hospitality brands and upcoming concepts Our trusted associates turn customer behavior data into sustainable growth providing pricing, promotions and implementation strategies for than , restaurants in than countries. PMMC Revenue Cycle Management RCM Solutions PMMC is a leading provider of revenue cycle management RCM solutions and services for hospitals and healthcare providers Helping hospitals physicians increase cash flow by maximizing payer reimbursement through contract management. Healthcare Revenue Management, Financial Services MBB It has been said Perfection is not attainable, but if we chase perfection, we can catch excellence MBB is an A R Revenue Cycle Management firm focused % on the Healthcare sector and striving for perfection or to be the Ideal Revenue Cycle Management Company. Airline Revenue Management My expertise in airline Revenue Management, accrued over years in the airline industry, can deliver major benefits to any airline, and other industries with similar problems and business processes, wishing to reduce their costs whilst maximizing their profitability from increased revenues.

    • ☆ Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication) || ✓ PDF Read by ☆ Patrick Legohérel
      368 Patrick Legohérel
    • thumbnail Title: ☆ Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication) || ✓ PDF Read by ☆ Patrick Legohérel
      Posted by:Patrick Legohérel
      Published :2018-012-20T05:08:24+00:00

    About "Patrick Legohérel"

      • Patrick Legohérel

        Patrick Legohérel Is a well-known author, some of his books are a fascination for readers like in the Revenue Management : Optimisation des ventes dans les Services (Marketing - Communication) book, this is one of the most wanted Patrick Legohérel author readers around the world.


    811 Comments

    1. Un des rares livres sur le revenue management écrits en français !Beaucoup d'informations utiles, même si elles restent très générales (ce livre concerne aussi bien l'industrie aérienne que l'hôtellerie) mais cela permet d'avoir une très bonne approche et compréhension du revenue management dans sa globalité.


    2. beaucoup de bla bla , et pas mal de chose un peu décousue est clair qu'apres avoir lu ce livre, le lecteur ne pourrais rien en faire.


    3. Livre très intéressant pour les novices mais au fur et à mesure que l'on avance dans la lecture, certains concepts deviennent compliqués à comprendre (le chapitre 4 notamment) malgré de nombreux exemples. :)


    4. Excelllent ouvrage pour ceux qui souhaitent connaitre ce qu'est le revenue Management. Expert ou amateur trouveront des explications simples pour expliquer les principes du RM, le rôle d'un Revenue Manager et des exemples concrets d'application dans divers secteurs d'activités.


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