Marketing Management

Marketing Management

Philip Kotler / Jan 27, 2020

Marketing Management Marketing management What Is Marketing Management Learn Marketing Management Student Value Edition What is marketing

  • Title: Marketing Management
  • Author: Philip Kotler
  • ISBN: 379100882X
  • Page: 457
  • Format:
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      Published :2018-011-24T10:13:59+00:00

    About "Philip Kotler"

      • Philip Kotler

        Philip Kotler Is a well-known author, some of his books are a fascination for readers like in the Marketing Management book, this is one of the most wanted Philip Kotler author readers around the world.


    1. Das vorliegende Buch ist als Muß für jeden mit einem Interesse am Marketing zu sehen. Die Autoren Philip Kotler, Inhaber des S.C. Johnson Lehrstuhles für internationales Marketing an der Kellogg Graduate School of Management, Evanston, Illinois, U.S.A und Friedhelm Bliemel, Inhaber der Marketing Lehrstuhles an der Universität Kaiserslautern, erweisen sich als sachverständige Vertreter Ihres Faches. Dabei bietet dieses Werk sowohl für den Theoretiker wie auch für den Praktiker wertvol [...]

    2. Manche Fachbücher haben das Zeug zum Klassiker. "Marketing Management" gehört auf jeden Fall dazu. Das Buch bietet (im Gegensatz zu ähnlichen Veröffentlichungen deutscher Autoren) ein Optimum an relevanten Fachinhalten sowie pragmatischen Umsetzungshinweisen. Wer immer sich mit Marketing beschäftigt, sollte dieses Buch unbedingt lesen!

    3. I chose to purchase this version because the paperback version was described to be the same text and it was only 10$ more than the hard cover rental. I discovered despite both being the 15th edition, the text is not the same. The case study at the end of CH2 in the US version are CISCO and Intel and in this version they are Emirates and Electrolux. Needless to say, I am shipping it back for the US Version. Don't know how many other differences there are. Also there are multiple statements both o [...]

    4. I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.

    5. The book provides obvious information posed as definitions to make the reader feel that it's more complex. As an MBA student, I've found that not much in this book is useful. The text does not teach you any techniques and methods to help with the generalities it speaks of, it just provides more general information. Here's a helpful example: pg434. Why do products fail? Example answers: Poor timing, shorter product life cycles, lack of organizational support, etc.Seriously, anyone with a brain kn [...]

    6. Font is extremely blurry and very small, making it difficult to read. Photos are low quality. Page numbers and chapter number headers are on the inside corners of the pages along the spine where they are nearly impossible to read. It's like they took their loose-leaf version, scanned it (resulting in the blurry text), and printed and bound starting with the wrong page (resulting in the page number problem). Seriously it's really hard to read. They misspelled the author's name on the cover, [...]

    7. This text book is very informative, however, the author adds in a lot of fluff material. I don't know what else to say about this book it's a textbook so it's not entertaining at all. is horrible with the pricing. I was able to rent this book for really cheap, but just looking at this link again, the rental price is 3-4 times higher.

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