Influencer: Building Your Personal Brand in the Age of Social Media

Influencer: Building Your Personal Brand in the Age of Social Media

Brittany Hennessy / Jun 20, 2019

Influencer Building Your Personal Brand in the Age of Social Media I highly advise anyone who has an interest in life online to get this book sit down and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence Aerie Model and Insta

  • Title: Influencer: Building Your Personal Brand in the Age of Social Media
  • Author: Brittany Hennessy
  • ISBN: 0806538856
  • Page: 386
  • Format: Paperback
  • I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence, Aerie Model and Instagram star iskra If you ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can t someone pay me to live my I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence, Aerie Model and Instagram star iskra If you ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can t someone pay me to live my best life this book is for you.Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today earning money each year than their parents made in the last decade But to become a top creator, you need to understand the strategies behind the Insta ready lifestyle.As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged She has unrivaled insight into where the branded content industry was, where it is, and where it s going In this book she ll reveal how to Build an audience and keep them engaged Package your brand and pitch your favorite companies Monetize your influence and figure out how much to charge Plus tips on Landing an agent Getting on the radar of your favorite sites Praising a brand without alienating their competitorsWhether you re just starting out or you re ready for bigger campaigns, Hennessy guides you through core influencer principles From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she ll show you how to elevate your profile, embrace your edge, and make money all while doing what you love Get A Copy Kindle Store StoresAudibleBarnes NobleWalmart eBooksApple BooksGoogle PlayAbebooksBook DepositoryIndigoAlibrisBetter World BooksIndieBoundLibraries Or buy for Paperback, 256 pages Published July 31st 2018 by Citadel Press More Details ISBN 0806538856 ISBN13 9780806538853 Other Editions 2 All Editions Add a New Edition Combine Less Detail edit details Win a Copy of This Book Influencer Building Your Personal Brand in the Age of Social Media by Brittany Hennessy Author Release date Jul 31, 2018 ENTER FOR YOUR CHANCE TO WIN A COPY OF INFLUENCER BY BRITTANY HENNESSY If you ve ever scrolled through your Instagram feed and thought, I wear clothe ENTER FOR YOUR CHANCE TO WIN A COPY OF INFLUENCER BY BRITTANY HENNESSY If you ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can t someone pay me to live my best life this book is for you.Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today earning money each year than their parents made in the last decade But to become a top creator, you need to understand the strategies behind the Insta ready lifestyle.As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged She has unrivaled insight into where the branded content industry was, where it is, and where it s going In this book she ll reveal how to Build an audience and keep them engagedPackage your brand and pitch your favorite companiesMonetize your influence and figure out how much to charge Enter Giveaway Format Print book

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    Lists with This Book This book is not yet featured on Listopia Add this book to your favorite list Community Reviews Showing 1 30 Rating details Sort Default Filter Nov 26, 2018 BookOfCinz rated it liked it review of another edition Shelves 2018 reads, business, debut, self improvement I almost asked myself, why isn t everyone an influencer But I already knew the answer to that Because being an influencer is hard Everyone is an Influencer nowadays but are they really You look on their feed and think I can do this but can you Honestly, it is exhausting how many influencers we have out there trying to make it big In Influencer Brittany Hennessy gives us play by play look into the world of influencers and what you can do to step your game up While she offers prac I almost asked myself, why isn t everyone an influencer But I already knew the answer to that Because being an influencer is hard Everyone is an Influencer nowadays but are they really You look on their feed and think I can do this but can you Honestly, it is exhausting how many influencers we have out there trying to make it big In Influencer Brittany Hennessy gives us play by play look into the world of influencers and what you can do to step your game up While she offers practical tips most were geared towards people with 25,000 followers or if you are an Influencer in the Beauty Fashion space With that said, I still learn a few things that I can implement especially as it concerns Google Search and having a succinct bio with a contact information It is clear Brittany Hennessy knows what she speaks of, so I would encourage you to pick this up if you are contemplating becoming another Influencer flag 11 likesLike see review Aug 02, 2018 Yodamom rated it it was amazing 4.5 Easy to read, easy directions and written in understandable terms Woot Woot becoming an influencer is a dream that I and many others have, getting there is not a natural thing This is a new world and Ms Hennessy walks us through it gently explaining each step with clear detailing The relationships building, the contacts, the followers, all of it I think any vlogger, blogger, online seller, online reviewer, social networker, would find great help between these covers The book is well 4.5 Easy to read, easy directions and written in understandable terms Woot Woot becoming an influencer is a dream that I and many others have, getting there is not a natural thing This is a new world and Ms Hennessy walks us through it gently explaining each step with clear detailing The relationships building, the contacts, the followers, all of it I think any vlogger, blogger, online seller, online reviewer, social networker, would find great help between these covers The book is well organized for quick reference too Thank you NetGalley and the publishers for a copy to review flag 9 likesLike see review Jan 04, 2019 Rebecca L rated it it was amazing review of another edition Shelves read in 2019 I saw the book Influencer, on a fellow book blogger s website The review was so good that you could say I was influenced, by the blogger to purchase it I am not a social media influencer in the sense that Hennessey is writing about however, I am a book blogger and indie author As a writer, I know just how important it is to take control of one s social media image Although Hennesy s book is targeted toward lifestyle, fashion, parenting, travel, and beauty bloggers, she had lots of grea I saw the book Influencer, on a fellow book blogger s website The review was so good that you could say I was influenced, by the blogger to purchase it I am not a social media influencer in the sense that Hennessey is writing about however, I am a book blogger and indie author As a writer, I know just how important it is to take control of one s social media image Although Hennesy s book is targeted toward lifestyle, fashion, parenting, travel, and beauty bloggers, she had lots of great information in here that would apply to anyone whose career requires them to get noticed With a little imagination, you could take Hennesy s tips and apply them to any form of content creation, from writing to vlogging Hennessey s book could also be useful for nonprofits and other organizations who are trying to figure out ways to extend their social media reach I found Influencer, to be completely fascinating and I read it in a single day Hennessey focuses most of her attention on the use of Instagram but her tips could be applied to other social media platforms I was grateful for the emphasis on Instagram because it is a platform about which I want to learn I was fascinated by her description of what goes into the creation of all those beautiful images on Instagram For example, I had no idea that many people hire a personal photographer or someone to edit their photos I m just lucky if I can get my hubby to hold the camera long enough to snap a quick pic of my Chihuahua and I I highly recommend this book to anyone who is interested in learning about social media Influencer, is honest, succinct, informative, and entertaining 3 4 19 For book reviews, please check out my blog at BeckieWrites You can also find me on Twitter Bookstagram BeckieWrites flag 3 likesLike see review Sep 02, 2018 Tobi Nifesi rated it really liked it Although the book focuses a lot on digital influencers in the beauty, fashion and style industries, it shares valuable insights on how to navigate the brand development and business management hurdles of being an online personality or just an everyday social media user With the sort of experience she has had, Brittany certainly knows what she s talking about and I give her credit for taking the initiative to share that knowledge with anyone willing to read about it If you re looking to be be Although the book focuses a lot on digital influencers in the beauty, fashion and style industries, it shares valuable insights on how to navigate the brand development and business management hurdles of being an online personality or just an everyday social media user With the sort of experience she has had, Brittany certainly knows what she s talking about and I give her credit for taking the initiative to share that knowledge with anyone willing to read about it If you re looking to be better at creating an audience and making money via your digital profiles, then give this book a quick read flag 3 likesLike see review May 01, 2018 Nicki Markus rated it really liked it review of another edition Shelves read non fiction As a book blogger, vlogger and author, I was interested to see what Influencer had to offer in terms of advice on building my platform Although this book is aimed at those looking to broker partnerships with brands, it still has some useful advice and ideas on increasing followers and interactions, and getting your voice heard over the noise that is social media I closed the book with a few new ideas on how to present content on my various channels, and between Hennessy s tips and comment As a book blogger, vlogger and author, I was interested to see what Influencer had to offer in terms of advice on building my platform Although this book is aimed at those looking to broker partnerships with brands, it still has some useful advice and ideas on increasing followers and interactions, and getting your voice heard over the noise that is social media I closed the book with a few new ideas on how to present content on my various channels, and between Hennessy s tips and comments in guest interviews, Influencer gives the reader a lot to ponder and implement before setting off on the journey to become an influencer.I received this book as a free eBook ARC via NetGalley flag 2 likesLike see review Dec 02, 2018 Kate rated it it was amazing Brittany spoke at a PW Tech Connect panel that I attended on behalf of the publishing company I work for, Familius We are currently trying to grow our influencer marketing campaigns Brittany s book gave me great insight on the work that goes into building a personal brand and creating content It is certainly one of the most comprehensive descriptions of the business of influencing that I ve ever seen This book will help me bring back key notes to my company about the specific benefits and st Brittany spoke at a PW Tech Connect panel that I attended on behalf of the publishing company I work for, Familius We are currently trying to grow our influencer marketing campaigns Brittany s book gave me great insight on the work that goes into building a personal brand and creating content It is certainly one of the most comprehensive descriptions of the business of influencing that I ve ever seen This book will help me bring back key notes to my company about the specific benefits and stages of influencer marketing Thanks, Brittany flag 1 likeLike see review Oct 15, 2018 Zoe Carmina rated it liked it First, for the bad I thought this would be a lot different than what it was in many ways The title promises that you will learn to build your brand on Social Media It does not tell you that it focuses primarily on Instagram and talks about virtually no other platform It does not say that if you have less than 100,000 Instagram followers, and especially if you have less than 25,000 followers, you will not be able to use any of these tactics It does not help you figure out how to get to even First, for the bad I thought this would be a lot different than what it was in many ways The title promises that you will learn to build your brand on Social Media It does not tell you that it focuses primarily on Instagram and talks about virtually no other platform It does not say that if you have less than 100,000 Instagram followers, and especially if you have less than 25,000 followers, you will not be able to use any of these tactics It does not help you figure out how to get to even 1,000 followers except to say that trying to brand or niche your account before you have 1,000 followers is pointless.This book is heavily slanted towards beauty and photography bloggers on Instagram I was hoping that this was going to be a general roadmap towards gaining success and engaged followers across many Social Media platforms Many, if not most of the examples given are about gaining sponsorships, and about how you should react when someone wants you to sponsor content on your Instagram account As an author, I m not interested in sponsoring content from big name brands so that I can get free makeup samples and handbags, so this part just really fell flat for me.And now the good I listened to the Audiobook and now I want to get a physical copy to know.There is a roadmap, of sorts There is a path laid out here, though it seems to me that some of the signposts have been obscured I may have to rethink aspects of the roadmap to better fit my brand I m an author, so the point isn t to sell other people s stuff on Instagram, the point is to get people excited about my own stuff.I found the section about webpage content to be the most useful to me While I don t care about sponsorships, some of the sample wording in the section about webpages really made a lot of sense I can see how that would tell people a lot about my content and my brand than what I have and I want to make those changes soon flag 1 likeLike see review Sep 05, 2018 Catherine Coles rated it liked it Influencer Building Your Personal Brand in the Age of Social Media by Brittany Hennessy won t be for everyone but if you are active on social media or are even just interested in how big time social media moguls make it work behind the scenes you ll find lots of valuable takeaways here An influencer in this case is someone who has a large and dedicated following on social media significant enough to be able to make money or even live off of their content creation There is a lot of focu Influencer Building Your Personal Brand in the Age of Social Media by Brittany Hennessy won t be for everyone but if you are active on social media or are even just interested in how big time social media moguls make it work behind the scenes you ll find lots of valuable takeaways here An influencer in this case is someone who has a large and dedicated following on social media significant enough to be able to make money or even live off of their content creation There is a lot of focus on how to broker partnerships with brands and getting paid , which will not be directly applicable to 99.9% of us small fries, but I still think Hennessey s advice can be applied to all sorts of other kinds of business relationshipstps instagram p BoICcMyHt flag 1 likeLike see review Dec 08, 2018 Sipho rated it it was ok Shelves skills In this age of digital media, influencer marketing has become a lucrative business and a viable, potentially well paying career option for many Into this world, Brittany Hennessey a marketer talent agent has penned this book a how to guide of sorts to becoming and maximising earnings as an influencer Key Takeaways Make sure you can be found easily Have the same name across all social media platforms that you use.Being unique is the only way to get ahead in the market today You could be ta In this age of digital media, influencer marketing has become a lucrative business and a viable, potentially well paying career option for many Into this world, Brittany Hennessey a marketer talent agent has penned this book a how to guide of sorts to becoming and maximising earnings as an influencer Key Takeaways Make sure you can be found easily Have the same name across all social media platforms that you use.Being unique is the only way to get ahead in the market today You could be talking about the same subject as someone else, but your perspective is what makes you stand out.A community is different, and important, than a following.Your profile picture should be 1 From the shoulders up2 Of you smiling with or without teeth , and 3 Well lit.In terms of balancing organic content and ads, follow the 70 30 rule This means for every 10 posts photos of them should be organic and three can be sponsored.To get onto round up lists of Top Accounts to look out for etc, all you need to do is go to the website and find one of these roundups Look up the person who wrote it and get in contact with them One way to definitely be included in a blogger roundup is to create your own.Being nice is important than how many followers you have.Respond to comments on your posts and make sure your feed fits in with your brand.Your rate of engagement is how many followers actually like or follow your content To determine your engagement rate for a particular post likes comments followers at time of the post.A good engagement rate is about 1.5% to 2.5%, but aim to exceed 3%.The most important parts of your audience demographic stats are your followers AGE, SEX and LOCATION.When negotiating your fee for a post campaign etc, use the formula Distribution fee how much it costs to be featured on your channel or blog Talent Fee how much it costs to create the content Factors that affect your distribution fee 1 Follower count2 Engagement3 Quality of content4 Name recognition skills5 DemographicsTo figure out what your talent fee would be, calculate the cost of your 1 Photographer2 The space where you will be shooting3 Any props you will need4 Any clothing you will needIn addition to all this, add your hourly rate.Read over EVERY contract and be aware of what you are committing to, even if you have an attorney and an agent Every contract should have Personal Information Campaign Details Shooting Schedule Deliverables what you are contractually obligated to deliver for the campaign Term Summary and Flight Dates the term summary is the length of the agreement It usually starts the day you sign the contract and ends when the campaign is over The flight dates are when content is live Exclusivity Usage what people can do with your photos and video Third party rights PaymentTreat finding an agent the way you would research a company before accepting a job offer The best way to find out what an agent is like is to speak to people they have represented and looking up their work history, making sure you know their niche.The basic formula for influence is Persuasion x Network Conclusion While packed with lots of very practical and I m sure useful information, Influencer does feel like it could have been a blog post There are far too many anecdotes included here that don t really add value.Additionally, the book doesn t really tell you HOW to be an influencer only what you must do once you have enough followers to potentially be one This is fine, but a caveat to be aware of before reading.Another worthwhile caveat is that the influencer industry is undoubtedly dominated by women which is a great thing but the book is definitely written with that audience in mind For better or worse, Hennessey focuses on Instagram influencers and almost by extension health, beauty and lifestyle type content I would recommend Gary Vaynerchuk s books for insight across a variety of platforms.In the end, this isn t a bad book I m just not the target market flag Like see review May 03, 2018 Lillian rated it really liked it Shelves non fiction, netgalley In the digital space, an influencer is a person with social currency with high levels of engagement and will propel his or her followers to act in a particular way mostly to make purchases.Although the label influencer has developed a negative connotation over the last couple of years, no one can dispute that it is a lucrative income stream Based on her experience as the first ever Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Henn In the digital space, an influencer is a person with social currency with high levels of engagement and will propel his or her followers to act in a particular way mostly to make purchases.Although the label influencer has developed a negative connotation over the last couple of years, no one can dispute that it is a lucrative income stream Based on her experience as the first ever Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy provides a blueprint for building and maintaining an online career.Social media marketing is a segment of communications that is commonly misunderstood However, its power is quite undeniable with both positive and negatives Less is spoken about the skills and effort required in pitching, planning and delivering on the perfect campaign for a brand Hence, it is important to know how to navigate its murky waters Just ask Kendall Jenner about the Pepsi commercial debacle.Hennessy makes the case for knowing what kind of influencer you choose to be and how to wield your social currency One does not necessarily need over a million followers on your chosen social media platforms to attract strong and profitable brands Rather, one can still be regarded as a successful micro influencer one with small but dedicated number of followers She guides readers on core influencer principles and how they can optimise the value of their social media channels to appeal to brands At the same time, she emphasises the need for the influencer to remain anchored in his or her personal brand She proposes a 70 30 ratio when accepting sponsorships i.e 70 percent of your content should organic and 30 percent should be sponsored.Influencer is a great tool for content creators because it feels as if Hennessy is holding your hand throughout the process She provides communication scripts for various stages in the collaborations stage since communicating and negotiating with various brands tends to be the most difficult part for newbies.The book is very accessible because she goes to great lengths to break down industry lingo There are additional interesting features such as expert tips, influencer insights illustrations for points made , influencer icons interviews with successful influencers and my personal favourite, don t be that girl segment where she shares anecdotes where content creators have committed industry faux pas.One of the highlights of this book is advice from Joy Cho of Oh Joy She refutes the commonly held assumption that being a fulltime entrepreneur and working from home will rid of your 9 5 cage She says Yes, you can have flexibility because you are in control of your hours, but it s not something to go into thinking you will have time The time is just dispersed differentlyYes, you can take vacations without asking your boss but on vacations, you are likely checking emails and doing some sort of maintenance since it s hard to completely shut yourself off from work when you run your own business.Influencer is for aspirational content creators who need to make a couple of tweaks in how they manage their online businesses from building their online communities, packaging their brand and monetizing their influence flag Like see review Nov 03, 2018 Iola rated it it was amazing If the teen in your life or even you dreams of being the next big YouTube or Instagram sensation, then you need this book It takes readers through the nitty gritty of what it takes to be an influencer, and the basics of how to run your own influencer business.And influencing is a business Influencing isn t just taking a pretty photo and posting it on Instagram It s also learning skills like design, photography, writing, social media, websites, modelling, and public speaking because many of If the teen in your life or even you dreams of being the next big YouTube or Instagram sensation, then you need this book It takes readers through the nitty gritty of what it takes to be an influencer, and the basics of how to run your own influencer business.And influencing is a business Influencing isn t just taking a pretty photo and posting it on Instagram It s also learning skills like design, photography, writing, social media, websites, modelling, and public speaking because many of the successful influencers The bigger influencers are mostly posting pictures of themselves, so it s also hiring the photographer to take those shots, and perhaps even the makeup artist and hairdresser so you look like Wow not woah.The focus of Influencer was on fashion, lifestyle, and travel influencers the glamour end of the game But many of the principles still hold true for smaller scale book bloggers For example Blog on WordPress Be on social media, if only so people can tag or mention you Secure your username on every platform so no one can steal it Be honest Have a balance between organic content and advertisements Ask a question to build engagement yes, I m still working on this one Plan and prepare your content in advance If you ve followed me for any length of time, you ll know I ve been recommending all these things to writers since forever Hennessy also says If you are in this business for the right reasons, creating create content, and engaging with your audience, the followers will come This isn t a sprint it s a marathon Never forget that Also remember that sprinters spend just as many hours a day training as marathon runners.The one weakness of Influencer was the chapter on building an audience how to get people to follow you and engage She makes some good points don t buy followers Or Likes Ever Use hashtags Follow hashtags But the chapter is light on detail.Key learning points It takes time The interviewed influencers worked on their blogs and Instagram profiles for two to six years before starting to make money It takes a lot of time Even when you ve made it , this is a full time job because you re a business owner It takes skill You need to be able to write great content and sell products And you need to be able to take direction.The chapters on contracts and agents hit home the fact that being an influencer is a lot than living an Instagram ready life It takes business savvy, hard work, and a determination to succeed It takes knowing your why why do you want to do this All in all, becoming a successful influencer sounds a lot like becoming a successful author.A lot of hard work with no guarantees, so you need to learn to find joy and success in the process.Recommended for anyone who wants to get into influencing on a small or larger scale, or anyone who is curious as to how and why anyone can justify paying some blogger thousands of dollars for posting a few photos on Instagram.Thanks to Kensington Books and NetGalley for providing a free ebook for review flag Like see review Sep 10, 2018 Aman Mittal rated it liked it review of another edition Shelves nonfiction Brittany Hennessy does a great job on writing a book about that targets Instagram as the platform to promote your work Appropriately titled, Influencer Building Your Personal Brand in the Age of Social Media this book makes you understand the strategies behind the Insta popularity lifestyle.As a blogger myself, I started Instagram very late I do not think it is important to be on every platform personally if you are one man army but I do think Instagram is a great core source of Digital Marke Brittany Hennessy does a great job on writing a book about that targets Instagram as the platform to promote your work Appropriately titled, Influencer Building Your Personal Brand in the Age of Social Media this book makes you understand the strategies behind the Insta popularity lifestyle.As a blogger myself, I started Instagram very late I do not think it is important to be on every platform personally if you are one man army but I do think Instagram is a great core source of Digital Marketing in the modern day world After using it for seven months now, I find there are two kinds of people on it, the one with many followers and the one lesser followers I am not taking spammers and shameless promoting agencies into account.I find Instagram works differently from social media platforms such as Twitter which in my opinion is diverse and flexible On Instagram, people are there to spread the word out of their book, blog, product, service, etc by using hashtags and lots of them It is easy to engage the audience but to build one is, of course, a game of patience, some smart decisions and working hard to promote your content Once you have gained enough audience or number of followers as what they call on it, you can start monetizing There is no hard and fast rule monetization I have seen people with a lesser number of followers that means, only in few thousands monetizing greatly Thus, this is what the book is about.Hennessy guides you from how to start at the lowest level that is having zero influencers From creating content worth double tapping and using hashtags to get discovered, not getting banned and delivering is what makes an impact on your audience With things live Instagram TV, I have seen people who used live streaming services like Twitch or YouTube are now using it Why The answer is simple It works on mobile which is easy to use in terms of setup all you need is the app both for the influencer and audience member.The book is well organized and offers man practical methods that if put in practice, Hennessy assures that it will bring results I cannot say that if I agree or not with her, because not everything is for everyone but I do think some of the methods she has described are not long term The book offers insights from a few beauty, fashion, lifestyle and photographers who are digital influencers This is the most valuable part of this book I find since many of the stuff they say did not sound biased towards using one social media platform such as Instagram.The writing style is good but since it is of a how to book, there is no proper paradigm to value it thoroughly Even though this book is 250 pages long, I think it could have been shorter Some of the content I find is irrelevant to the core idea of the book.3 out of 5 For two reasons One it concentrates on only one Social Media Platform, which is great, but I am not interested in it than I am using it right now Secondly, some of the content does sound like dragging elements just to fill in the pages, as I have mentioned this book could have been shorter If you are getting started on Instagram or want to to know how it works, this book is for you flag Like see review Aug 23, 2018 Denise Hutchins rated it it was amazing Shelves rented or borrowed, non fiction and reference First off, over all, this was an excellent book I have to rate it five stars because it was well written, easy to understand, and clearly penned by someone who really knows the industry Personally however, it wasn t as useful as I expected Before reading this book, I didn t know influencer was an actual thing, as in, an actual job that people do, that has corporate departments dedicated to it, that moves hundreds of thousands of dollars every year.I picked this book up expecting to learn ho First off, over all, this was an excellent book I have to rate it five stars because it was well written, easy to understand, and clearly penned by someone who really knows the industry Personally however, it wasn t as useful as I expected Before reading this book, I didn t know influencer was an actual thing, as in, an actual job that people do, that has corporate departments dedicated to it, that moves hundreds of thousands of dollars every year.I picked this book up expecting to learn how to influence people through social media I am a visual artist and writer only just now starting to market my work so I had hoped to learn how to harness social media properly, to get the most out of it Technically, the book includes folks like me among the wide variety of influencers, but the book also states, clearly and fairly, that it is focused primarily on lifestyle influencers think beauty and fashion Because of this, some of the advice, and especially the interviews, simply did not apply to me and I found myself skipping entire pages.I m saying all of this not to put the book down, but to explain that this very great resource is tailored to a specific group of people on social media and if you re like me, just looking to make your social media presence effective, you ll have to read the book like a treasure hunter Pick out the gems and gold nuggets while tossing the rest If you can do this, I definitely recommend checking this one out Even without being the target audience, I still found many valuable bits of information and came away with a much better understanding of how to use social media to my advantage flag Like see review Aug 11, 2018 Synergy Quest rated it it was amazing 4.5 stars This is a great guide for what to and not to do in order to get your blog or vlog well positioned for brand partnerships It s not about how to build an audience, but how to orchestrate things so that you are attractive to companies who wish to create a mutually beneficial relationship with you based on the audience you ve already attracted.I especially appreciated the insider s prospective and interview insights Influencer offers If you re an experienced v blogger who has a signifi 4.5 stars This is a great guide for what to and not to do in order to get your blog or vlog well positioned for brand partnerships It s not about how to build an audience, but how to orchestrate things so that you are attractive to companies who wish to create a mutually beneficial relationship with you based on the audience you ve already attracted.I especially appreciated the insider s prospective and interview insights Influencer offers If you re an experienced v blogger who has a significant audience and wants to attract brand partners, these tips help you understand things like the importance of naming consistency across platforms, having contact information that is easily accessible, negotiating and not compromising your ethics If you re interested in getting into v blogging, I believe Influencer can help you as well It serves as an exceptional guide for how to structure things right at the starting line so you re not scrambling to streamline and clean up things months or years later when you realize you have something marketable Whichever camp you find yourself in, I think Influencer is worthwhile food for thought flag Like see review Jun 17, 2018 Brian rated it liked it Shelves business technology Influencer is the how to guide to become a heavy hitter in the Instagram Facebook YouTube sphere by having an active blogging vlogging and positing life with common sense business strategies that are relevant for today s youth going into this market If you have been around the business world for some time much of the business advice is going to seem very common sense bordering on the well duh The information about followers and how to do a mix of 70 30 organic to sponsored content seems to b Influencer is the how to guide to become a heavy hitter in the Instagram Facebook YouTube sphere by having an active blogging vlogging and positing life with common sense business strategies that are relevant for today s youth going into this market If you have been around the business world for some time much of the business advice is going to seem very common sense bordering on the well duh The information about followers and how to do a mix of 70 30 organic to sponsored content seems to be a rule of thumb that makes sense This book certainly made me feel my age as the world moves faster and faster into the online organic campaign world but offers clear advice on how to do exactly as the subtitle says monetize your influence as a content creator Overall an interesting read if you are interested in this sphere of the market and keeps things very quick and well organized as you are going through flag Like see review May 04, 2018 Grace rated it really liked it I have a confession to make I m not a vlogger, blogger or youtuber However I love reading people s blogs and am a fan of a number of larger youtubers videos So basically I just don t know whether I am the target market for this book or not I thought this was a good read Like I said above, I love youtube videos and am incredibly nosy I wanted yo know about how much they make and how It was very informative and satisfied a lot of my curiosity.I do feel like youtubers and bloggers get s I have a confession to make I m not a vlogger, blogger or youtuber However I love reading people s blogs and am a fan of a number of larger youtubers videos So basically I just don t know whether I am the target market for this book or not I thought this was a good read Like I said above, I love youtube videos and am incredibly nosy I wanted yo know about how much they make and how It was very informative and satisfied a lot of my curiosity.I do feel like youtubers and bloggers get sent far too much free stuff though, its about time they helped out those who can t afford it rather than giving even to the rich I know this bit is nothing to do with the book but I felt like the book really highlighted to me just how fortunate these bloggers and vloggers are and it made me angry that brands give these people stuff for free when they re rich and can afford it anyway flag Like see review Sep 07, 2018 Dave rated it really liked it No fluff here This book is a concrete instruction manual for someone wanting to become an Instagram influencer, with a clear focus on female fashion writers Take beautiful photos, build a following, and then carve out a portion of your feed for sponsored posts that allow you to try out expensive stuff and make money Obviously the short length of the book required the omission of a lot of generic Instagram advice how to get followers, choose hashtags and filters, get a great image, etc No fluff here This book is a concrete instruction manual for someone wanting to become an Instagram influencer, with a clear focus on female fashion writers Take beautiful photos, build a following, and then carve out a portion of your feed for sponsored posts that allow you to try out expensive stuff and make money Obviously the short length of the book required the omission of a lot of generic Instagram advice how to get followers, choose hashtags and filters, get a great image, etc but you can read blogs for that Hennessy s expertise lies in helping people who have already learned the basics and have built a following to monetize their account I came into this book from a different angle and no interest in the female fashion side of Instagram, but I still gleaned a number of useful tips and ideas in the 90 minutes it took to read it flag Like see review Dec 27, 2018 Angel rated it really liked it On point guidance that includes the brand perspective I ve worked on the brand side, seeking talent and directly coaching influencers who are looking for partnerships Too many times, I ve seen how to books written by the influencers themselves and while some of them are quite good, it s invaluable to understand how the other side, the Brand, views these relationships The book was a very easy read, and while most of the influencers were the elite, the information is good for any level Sampl On point guidance that includes the brand perspective I ve worked on the brand side, seeking talent and directly coaching influencers who are looking for partnerships Too many times, I ve seen how to books written by the influencers themselves and while some of them are quite good, it s invaluable to understand how the other side, the Brand, views these relationships The book was a very easy read, and while most of the influencers were the elite, the information is good for any level Sample scripts were given and insights from big name influencers added some interest to each chapert This is a pretty high level overview though, it s not a detailed, step by step plan for becoming a top tier influencer Good read flag Like see review Jul 15, 2018 Lindsay rated it really liked it Thank you to Netgalley for this free book in exchange for an honest review.Influencer is a fun entree into this world of influence, possibility, and potential for money and collaboration Brittany gives some great practical tips for how to setup your influencer page, be it on Instagram, Facebook personal blog or other social media channel I wish there was on this building phase in the book, since that is where I believe most people who are reading this book will be.This book is accessib Thank you to Netgalley for this free book in exchange for an honest review.Influencer is a fun entree into this world of influence, possibility, and potential for money and collaboration Brittany gives some great practical tips for how to setup your influencer page, be it on Instagram, Facebook personal blog or other social media channel I wish there was on this building phase in the book, since that is where I believe most people who are reading this book will be.This book is accessible, provides good advice, and would even be good for small businesses who are looking to hire influencer for their products, I would pick this one up if you re in this influencer space, you will absolutely learn something you can immediately implement flag Like see review Nov 14, 2018 Loraine rated it it was amazing Brittany Hennessy wrote a straight forward blueprint on the business of Influencer Marketing that covers creative, legal, business topics It is a great resource for anyone interested in becoming an influencer or simply curious about what it takes to be one The book opened my eyes to how much work business savvy being an Influencer requires I suggest reading the book from beginning to end, but I recommend starting with the Conclusion as it outlines 3 mantras tasks that can Brittany Hennessy wrote a straight forward blueprint on the business of Influencer Marketing that covers creative, legal, business topics It is a great resource for anyone interested in becoming an influencer or simply curious about what it takes to be one The book opened my eyes to how much work business savvy being an Influencer requires I suggest reading the book from beginning to end, but I recommend starting with the Conclusion as it outlines 3 mantras tasks that can be applied to anything in life Overall, this book is a great resource to own when needing to revisit a topic or issue related to social media, blogging, etc flag Like see review Jul 12, 2018 Lieze Neven rated it really liked it Read the full review on liezeneven I absolutely loved this book for the many tips, tricks and honest information The information is toped up with influencer insights real influencers talking about their experiences Damn Such amazing knowledge being shared It is literally as if you bought a 200 ticket to a massive influencer convention and got to hear 50 key note speakers but then in a 15 book.Is this worth a buy Yes Bloggers should definitely add this book to their collection Read the full review on liezeneven I absolutely loved this book for the many tips, tricks and honest information The information is toped up with influencer insights real influencers talking about their experiences Damn Such amazing knowledge being shared It is literally as if you bought a 200 ticket to a massive influencer convention and got to hear 50 key note speakers but then in a 15 book.Is this worth a buy Yes Bloggers should definitely add this book to their collection It is such a definitive guide of influencer knowledge that it positively deserves a spot on your book shelve And the cover would fit lovely in a flatlay 4.5 5 flag Like see review Nov 23, 2018 James rated it liked it It s a good good, a small quick book that covers details mostly on make up and beauty influencers Some material from other influencers was good to see, and how a blog plays a part in driving backlinks, SEO, etc.My only gripe, is the over dramatization of the author s self worth Yes, she does carry a big name for herself, but at times she writes as if others should drop everything at a heartbeat because she writes a request for them her email stating to be flown out for 5 figures, meet AS It s a good good, a small quick book that covers details mostly on make up and beauty influencers Some material from other influencers was good to see, and how a blog plays a part in driving backlinks, SEO, etc.My only gripe, is the over dramatization of the author s self worth Yes, she does carry a big name for herself, but at times she writes as if others should drop everything at a heartbeat because she writes a request for them her email stating to be flown out for 5 figures, meet ASAP, even though from the receiver s POV it s a stranger online asking this I d be very skeptical as well upon seeing it Other than this small tidbit, its a good read overall flag Like see review Oct 25, 2018 Nancy rated it really liked it The focus of this book is on the ins and outs of how to build your brand from the ground up in order to commercialize it i.e make a business out of it Hennessy mostly gives advice geared toward fashion, travel, and lifestyles bloggers, since that s the industry she works in, but the advice could be applied to other industries as well It s a great primer if you re really wanting to turn your account into a business down the line there are sections about the importance of creating quality c The focus of this book is on the ins and outs of how to build your brand from the ground up in order to commercialize it i.e make a business out of it Hennessy mostly gives advice geared toward fashion, travel, and lifestyles bloggers, since that s the industry she works in, but the advice could be applied to other industries as well It s a great primer if you re really wanting to turn your account into a business down the line there are sections about the importance of creating quality content, to the intricacies of contracts Very quick read and entertaining input from real influencers throughout flag Like see review Sep 09, 2018 Eustacia Tan rated it really liked it Borrowed this because my company is doing a marketing push and WOW influencers are way less organic than I thought at least in the US, in Singapore I don t think they re as organised, although it is earning money It deals primarily with content influencers, not people who just happen to make money documenting their lives, so it covers only one half of the influencer sphere, but it does give a good overview of how these people approach brands what brands should look for when looking for influe Borrowed this because my company is doing a marketing push and WOW influencers are way less organic than I thought at least in the US, in Singapore I don t think they re as organised, although it is earning money It deals primarily with content influencers, not people who just happen to make money documenting their lives, so it covers only one half of the influencer sphere, but it does give a good overview of how these people approach brands what brands should look for when looking for influencers flag Like see review Sep 22, 2018 Abbie Miller rated it liked it Shelves non fiction This was a well detailed how to guide on how to be a successful non celebrity influencer It was recommended to me as having a lot of great tips for social media I didn t get as much out of the book as I thought I would However, I have no desire to be an influencer in the way this book discusses it So I guess we re even I rated it 3 stars because it was an easy to follow guide with lots of detailed examples I would have rated it higher if it were applicable to other fields and not j This was a well detailed how to guide on how to be a successful non celebrity influencer It was recommended to me as having a lot of great tips for social media I didn t get as much out of the book as I thought I would However, I have no desire to be an influencer in the way this book discusses it So I guess we re even I rated it 3 stars because it was an easy to follow guide with lots of detailed examples I would have rated it higher if it were applicable to other fields and not just girls and if the word authentic were used a little lot less often flag Like see review Sep 16, 2018 Greg rated it really liked it Shelves self help This book is full of practical insights and tips in how to a successful influencer The sample influencers in this book are women in their respective field but the advices are applicable to men influencers as well The book is engaging to read and will really resonate to those who are in the content marketing business already If you are new blogger, vlogger etc this book can help you know the things you need as you become successful flag Like see review Sep 19, 2018 Kim Forney rated it it was amazing I loved this book Brittany Hennessy gave the best advice and real life examples and tips for creating, maintaining, and managing a BIG PICTURE my term social life If you have ever considered building a big profile in social media, or if you have wondered how your favorite influencers do it, Brittany lays it out for you I recommend the book flag Like see review Aug 17, 2018 Nopadol Rompho rated it really liked it Shelves personal development This book is for the one who is interested in becoming an influencer However I misunderstood the content of the book when I decided to buy I thought it would be about how to create contents to influent people But this is totally my fault, I should have read it in details The book is o.k and easy to understand flag Like see review Oct 17, 2018 Winai Nadee rated it it was amazing Shelves digital lifestyle This book walks me through the journey of being an influencer It introduces the influencer marketing industry, which I consider as one of the most powerful business areas in this digital age It is a critical perspective that we as a researcher must take into account when we explore the digital social phenomena flag Like see review Aug 12, 2018 Rebecca rated it liked it Shelves non fiction I follow some people on youtube, and when one started talking about how youtube changed their algorithm and she lost revenue, I wanted to find out about what goes on behind the scenes This book really helped It s well written, a quick read, and an eye opener And I can safely say I will never be an influencer More power to all those working really hard to do so flag Like see review previous 1 2 3 4 5 6 7 8 next new topicDiscuss This Book There are no discussion topics on this book yet Be the first to start one Share Recommend It Stats Recent Status Updates Readers Also Enjoyed

    Influencer Building Your Personal Brand in Jul , Brittany Hennessy is the author of INFLUENCER Building Your Brand in the Age of Social Media, the first ever Senior Director of Influencer Strategy Talent Partnerships for Hearst Magazines Digital Media, and the co founder of Carbon. PDF Influencer Building Your Personal Brand in the Age PDF Influencer Building Your Personal Brand in the Age of Social Media Influencer Building Your Personal Brand in the Age of If the teen in your life or even you dreams of being the next big YouTube or Instagram sensation, then you need this book It takes readers through the nitty gritty of what it takes to be an influencer, and the basics of how to run your own influencer business And influencing is a business. Influencer Building Your Personal Brand in the Age of Influencer Building Your Personal Brand in the Age of Social Media There are a lot of people who d love the job of social media influencer Adoring fans, free Influencer Building Your Personal Brand in the Age of Brittany Hennessy is the author of INFLUENCER Building Your Brand in the Age of Social Media, the first ever Senior Director of Influencer Strategy Talent Partnerships for Hearst Magazines Digital Media, and the co founder of Carbon. Influencer Building Your Personal Brand in the Age of Influencer Building Your Personal Brand in the Age of Social Media ebook free by Brittany Hennessy epub mobi ebookexpert August Business Investing Monetize your influence and figure out how much to charge CLICK TO DOWNLOAD MIRROR LINK MIRROR LINK MIRROR LINK . The Influencer Influence How to Build Your Brand With The Influencer Influence How to Build Your Brand With Influencer Marketing These days, influencer marketing is all the rage From Old Navy to Mixed Chicks, thousands of brands have jumped on the influencer bandwagon. Ways to Build Influence in the Workplace Inc Influencer Building Your Personal Brand in the Age of Top offers Post Like an Influencer, Grow Like a Marketer A Proven Step By Step Guide To Start a Successful Instagram Page, Grow Your Following, and Make Money. Influencer Talking Influence Hennessy is the best selling author of INFLUENCER Building Your Personal Brand In The Age of Social Media, which was published this year, and the co founder of Carbon, a technology company building solutions for influencers.

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    About "Brittany Hennessy"

      • Brittany Hennessy

        Brittany Hennessy, the first ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands.In February 2017, she took her expertise in influencer marketing to the next level and co founded CreatorsCollective, an influencer incubator and Brittany Hennessy, the first ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands.In February 2017, she took her expertise in influencer marketing to the next level and co founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today s digital creators.In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212, which was nominated by Paper Magazine for Best Nightlife Blog, and she became an influencer for Bacardi, Popchips, Svedka, and the Gap When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media.Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it


    288 Comments

    1. I almost asked myself, why isn t everyone an influencer But I already knew the answer to that Because being an influencer is hard Everyone is an Influencer nowadays but are they really You look on their feed and think I can do this but can you Honestly, it is exhausting how many influencers we have out there trying to make it big In Influencer Brittany Hennessy gives us play by play look into the world of influencers and what you can do to step your game up While she offers prac I almost asked m [...]


    2. 4.5 Easy to read, easy directions and written in understandable terms Woot Woot becoming an influencer is a dream that I and many others have, getting there is not a natural thing This is a new world and Ms Hennessy walks us through it gently explaining each step with clear detailing The relationships building, the contacts, the followers, all of it I think any vlogger, blogger, online seller, online reviewer, social networker, would find great help between these covers The book is well 4.5 Easy [...]


    3. I saw the book Influencer, on a fellow book blogger s website The review was so good that you could say I was influenced, by the blogger to purchase it I am not a social media influencer in the sense that Hennessey is writing about however, I am a book blogger and indie author As a writer, I know just how important it is to take control of one s social media image Although Hennesy s book is targeted toward lifestyle, fashion, parenting, travel, and beauty bloggers, she had lots of grea I [...]


    4. Although the book focuses a lot on digital influencers in the beauty, fashion and style industries, it shares valuable insights on how to navigate the brand development and business management hurdles of being an online personality or just an everyday social media user With the sort of experience she has had, Brittany certainly knows what she s talking about and I give her credit for taking the initiative to share that knowledge with anyone willing to read about it If you re looking to be be Alt [...]


    5. As a book blogger, vlogger and author, I was interested to see what Influencer had to offer in terms of advice on building my platform Although this book is aimed at those looking to broker partnerships with brands, it still has some useful advice and ideas on increasing followers and interactions, and getting your voice heard over the noise that is social media I closed the book with a few new ideas on how to present content on my various channels, and between Hennessy s tips and comment As a [...]


    6. Brittany spoke at a PW Tech Connect panel that I attended on behalf of the publishing company I work for, Familius We are currently trying to grow our influencer marketing campaigns Brittany s book gave me great insight on the work that goes into building a personal brand and creating content It is certainly one of the most comprehensive descriptions of the business of influencing that I ve ever seen This book will help me bring back key notes to my company about the specific benefits and st Bri [...]


    7. First, for the bad I thought this would be a lot different than what it was in many ways The title promises that you will learn to build your brand on Social Media It does not tell you that it focuses primarily on Instagram and talks about virtually no other platform It does not say that if you have less than 100,000 Instagram followers, and especially if you have less than 25,000 followers, you will not be able to use any of these tactics It does not help you figure out how to get to even First [...]


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