Data Mining Techniques: For Marketing, Sales, and Customer Support

Data Mining Techniques: For Marketing, Sales, and Customer Support

Michael J.A. Berry Gordon S. Linoff / Sep 17, 2019

Data Mining Techniques For Marketing Sales and Customer Support Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions One of the first practical g

  • Title: Data Mining Techniques: For Marketing, Sales, and Customer Support
  • Author: Michael J.A. Berry Gordon S. Linoff
  • ISBN: 9780471179801
  • Page: 202
  • Format: Paperback
  • Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies WhileData Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies While database analysts will find than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible Here s your chance to learn all about how leading companies across North America are using data mining to beat the competition how each tool works, and how to pick the right one for the job seven powerful techniques cluster detection, memory based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets, and how to prepare data sources for data mining, and how to evaluate and use the results you get Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

    Data Mining Techniques For Marketing, Sales, and Customer The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of Data Mining Techniques in the late s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business This new edition than % new and revised is a significant update from the Data Mining Techniques ZenTut There are several major data mining techniques have been developing and using in data mining projects recently including association, classification, clustering, prediction, sequential patterns and decision tree.We will briefly examine those data mining techniques in the following sections Association Association is one of the best known data mining technique. Data Mining Techniques in CRM Inside Customer A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing. Data Mining Practical Machine Learning Tools and Techniques Highlights Explains how machine learning algorithms for data mining work Helps you compare and evaluate the results of different techniques. Data Mining Tutorial ZenTut The data mining tutorial section gives you a brief introduction of data mining, its important concepts, architectures, processes, and applications If you are new to data mining and looking for a good overview of data mining, this section is designed just for you What data mining tutorial covers Introduction to Data Mining www users.umn Avoiding False Discoveries A completely new addition in the second edition is a chapter on how to avoid false discoveries and produce valid results, which is novel among other contemporary textbooks on data mining It supplements the discussions in the other chapters with a discussion of the statistical concepts statistical significance, p values, false discovery rate, permutation testing What is data mining Definition from WhatIs Data mining parameters In data mining, association rules are created by analyzing data for frequent if then patterns, then using the support and confidence criteria to locate the most important relationships within the data Support is how frequently the items appear in the database, while confidence is the number of times if then statements are accurate. Process Mining Data science in Action Coursera Process mining is the missing link between model based process analysis and data oriented analysis techniques Through concrete data sets and easy to use software the course provides data science knowledge that can be applied directly to analyze and improve processes in a variety of domains. Data Mining Investopedia Data mining is a process used by companies to turn raw data into useful information by using software to look for patterns in large batches of data. What is data mining definition and meaning Sifting through very large amounts of data for useful information.Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools such as cluster analysis to reveal trends, patterns, and relationships, which might otherwise have remained undetected In contrast to an expert system which draws inferences from the given data on the basis of a given set of

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      • Michael J.A. Berry Gordon S. Linoff

        Michael J.A. Berry Gordon S. Linoff Is a well-known author, some of his books are a fascination for readers like in the Data Mining Techniques: For Marketing, Sales, and Customer Support book, this is one of the most wanted Michael J.A. Berry Gordon S. Linoff author readers around the world.


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