Meggs' History of Graphic Design

Meggs' History of Graphic Design

Philip B. Meggs Alston W. Purvis / Jul 23, 2019

Meggs History of Graphic Design Note from the publisher The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time while reinf

  • Title: Meggs' History of Graphic Design
  • Author: Philip B. Meggs Alston W. Purvis
  • ISBN: 9780470168738
  • Page: 401
  • Format: Hardcover
  • Note from the publisher The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course An access card with redemption code for the online Interactive Resource CNote from the publisher The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code ISBN 9781118922248.The online Interactive Resource Center contains resources tied to the book, such as Interactive Resources Flashcards featuring images from book for image identification self study Self test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources Indices of key terms and people Winner of the First Ever QED Quality, Excellence, Design award by Digital Book World This is the unrivaled, comprehensive, and award winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers Now, this Fifth Edition of Meggs History of Graphic Design offers even detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.With than 1,400 high quality images throughout many new or newly updated Meggs History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

    Meggs History of Graphic Design Philip B Meggs, Alston Meggs History of Graphic Design presents an all inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals Learn the milestones, developments, and pioneers of the trade so that you can shape the future. Meggs History of Graphic Design Meggs History of Graphic Design is the industry s unparalleled, award winning reference With over , high quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the Meggs History of Graphic Design, th Edition Graphic Description Meggs History of Graphic Design is the industry s unparalleled, award winning reference With over , high quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that Meggs History of Graphic Design the eye has greatly enriched Meggs History of Graphic Design, fourth edition For many years the loyal support of Wilma Schuhmacher has been especially gratifying She continues to generously share her unparalleled knowledge and understanding of Dutch graphic design, and Study Guide to Accompany Meggs History of Graphic Design Study Guide to Accompany Meggs History of Graphic Design Fourth Edition Prepared by Susan Merritt I would like to acknowledge Phil Meggs for his contributions to design education and for and Art History at San Diego State University She is a design principal at Meggs History of Graphic Design Edition by Philip B Meggs History of Graphic Design is the industry s unparalleled, award winning reference With over , high quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the

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    About "Philip B. Meggs Alston W. Purvis"

      • Philip B. Meggs Alston W. Purvis

        Philip B Meggs charted new territory in the field of graphic design history His authoritative survey A History of Graphic Design was the first attempt at creating a definitive and linear history of the graphic design profession, charting its progress from the marks found in the caves of Lascaux to experimentation with digital media in the late 1990s The book quickly became standard reading for young designers and for many still, it provides their first introduction to the exciting back story of their chosen professionad


    840 Comments

    1. I took a summer class on the History of Graphic Design and had to read this bookt cover-cover, but pretty close. It's the only class I've actually had the time to complete all of the assigned readings for, and I'm really glad I did. This book is the only one of its kind that I've found. I learned so much from it. It's always been very confusing to try to find where our history is (as graphic designers)Meggs was the first to really pool all the information in one place. The only qualms I had with [...]


    2. I used to teach a course based on this book. The book, while the information contained within is good is a great example of how to NOT design a book. The layout of the book makes this difficult to read and understand. The entire book is typeset in a swiss sans serif for the body copy. This made it extremely difficult for not only my students to read and comprehend, but also for myself. EVERY halfway decent Graphic Designer knows that body copy is always to be set (for any lengthy publication of [...]


    3. Okay, so I didn't read the entire book, but I read enough that I can write a good review of it. This book was my first introduction to Graphic Design. This book should be mandatory for anyone who designs documents, marketing materials, or other medias for the public. It establishes a progressive history of where design ideas came from and what influenced the designers, along with the consequences (good and bad) of their actions. The writing style is easy to follow. My only criticism is that the [...]


    4. I absolutely love art history, but am working on my degree in graphic design. This book was a recommended text to supplement a class and it is absolutely the most engaging textbook I've ever read. I do not think there are many other history books specific to design, and there certainly are none that could compare with the depth, detail and quality of information presented in Megg's History of Graphic Design.


    5. An interesting and informative read, as well as inspiring. However, the last couple of chapters start ok but rapidly descend into what seems like a who's who, which becomes a little tedious.In terms of layout too I found myself flipping backwards and forwards, marrying up images with the text references, which became slightly annoying. Bad design, in a design book?


    6. There is a special place in my heart for big, hard-back, fully colour-illustrated design histories. It brings me its own kind of joy, maybe because it is easier to forget how subjective any historical account must be when the narrative is organised around images. Megg's History provide just that, and on top of this it is also part of that very select club of textbooks which have achieved near hegemonic status. This means you can scoop it for a few quids online, and were you not to finish it will [...]


    7. Ugh. I really wanted to like this book. I wanted it to grab my attention and shake the creative out of me. I wanted to read it until my eyes were bleeding genius font. I wanted it to ask me on a date and take me away to a distant time and place, never turning back. I suppose had high expectations for a textbook, my fault. As some have already mentioned, the layout of the book is awful. With so much history involved, I think it's important to arrange pages in a way that will force/keep the reader [...]


    8. The first couple chapters of this book are full of interesting information about the evolution of written language. After that the book bogs down in personal details of the designers' lives. For example, I now know that in the 1700s Bodoni in Italy and Didot in France were rivals in the development of more modern fonts, each borrowing from the other, and both drawing upon the earlier type designs of Baskerville. A lot of words are wasted on telling how so-and-so designer went to so-and-so place [...]


    9. I used to teach a course based on this book. The book, while the information contained within is good is a great example of how to NOT design a book. The layout of the book makes this difficult to read and understand. The entire book is typeset in a swiss sans serif for the body copy. This made it extremely difficult for not only my students to read and comprehend, but also for myself. EVERY halfway decent Graphic Designer knows that body copy is always to be set (for any lengthy publication of [...]


    10. Can’t say I’m a huge sucker for art history, though this book somehow managed to make it pretty interesting. Some parts could be a touch dry, but it covers a lot. It was bought for college and kept for its relevance. For some reason I enjoy having it on my shelf and I don’t even know if I can pin point why? It did not always feel like work reading it d I have a hunch I may want to brush up on it again someday. Plus it’s very pretty (referring to the sample images – the book's typesetti [...]


    11. The first text in this book, a quote from the Austrian Bauhaus artist Herber Bayer, "the creative process is not performed by the skilled hand alone, but must be a unified process in which "head, heart, and hand play a simultaneous role," guides this exhaustive examination of the graphical development of language through speech, writing, and eventually print and video. Covering most of the major developments in the graphic arts throughout historical times. Extremely comprehensive in scope.


    12. a great read for every graphic designer. it's shame that they teach this book in college very briefly that students most likely hate it enough to never read it cover to cover. this is the kind of book that needs to be read more than one time and kept in proximity as a reference and constant inspiration.


    13. An excellent overview of design from the origins of the word/symbol to nearly the present day. My only quibble is that Meggs drops descriptions of production techniques near the beginning of the 20th century--details that are informative in their own right and help you better understand the underlying art.


    14. I have an earlier version of this book, but this was the book that established who was who in the history of graphic design for me. We had this book in lieu of a graphic design history course at my undergraduate school. A must read for all graphic design and art history students. I wish it had more images, but I think that about every book. :)


    15. It amazes me that graphic design and designers don't get more respect. (It takes one to know). This book serves well to open eyes to the fact that concerted, skillful design exists all around us and without the exceptional efforts of those exceptional individuals, we'd be in a world of hurt. Sort of makes you think of God, doesn't it?


    16. Very interesting book, had to buy it for a Graphic Design History class, and as a previous poster said I might not sell it back after the class is done. It provided me with a more detailed background on the history of printing and design, type etc. which I knew nothing about, loved the pictures in the book as well. As a Photography major it definitely got me more interested in Graphic Design!


    17. I been using this book in my graphic design school. Everything in it well explained and with illustrations. On my opinion this is the best graphic design history book which exist nowadays. If you are student, don't hesitate to read it.


    18. Although this book was very informative, I got lost in all of the names, dates, and places. I'm so glad that there were plenty of pictures to offset the text. For a textbook, it would have been nice to have used bold print for important items, like definitions and important people.


    19. I had to read this book for a History of Graphic Design class. The first part of the book was definitely interesting, but I have to admit that as the semester progressed I skimmed the rest of the chapters. I will have to reread this book in the future to fully appreciate it.


    20. Honestly this is more of an encyclopedia than a history and has quite a few blind-spots (it is rarely critical or even intellectual in any way) but is quite useful as a reference for movements and images.


    21. This textbook was boring and dry in my experience and I am no textbook hater. I liked some of the information I learned in the book about Gutenberg, the inventor of the printing machine and also the illustrators of the dark ages.


    22. Definitely your typical textbook. Solid info, good to have a cursory knowledge if you're in the industry - I for sure found a few names to go research further. (Muriel Cooper for example; founder of MIT Media Labs, and one of the greatest unsung women designers of recent years!)






    23. Thorough and expansive, not much can be said about this that hasn't been already. There's a reason it's the staple of every graphic design course's reading lists. A must for students.


    24. This is the book that made me want to become a graphic designer. It is well written, lots of photos and always a good source of inspiration.


    25. Wish I could pause time and re-read this book examining every beautiful example. It makes you fall in love with the visual world.


    26. Best resource for Graphic Design history. I read every chapter and will re-read from time to time. A lot of visuals in the book as well.


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